Revealing the KOLs’ Nett Worth and the Power of Social Media.

Wang Hong (网红)= internet Celebrity, aka Key Opinion Leaders. Image capture from: https://huaban.com/pins/2240237059/

Key Opinion Leaders are no longer someone “famous” in their profession but in their social media fanbase.

Miss Yeah 办公室小野

A Sichuan sweet yet petite lady (158cm with 44kg, really?). Her super-extra-organic cooking show lures people to start making lunch in the office pantry.